Spiking coffee with 42 Below

In 1999, Geoff Ross, a New Zealander, was reading a magazine and saw an ad for a vodka claiming to be from a pure country. He thought it ridiculous firstly and secondly, that his homeland was just light years more pure.

Fast forward a little and Ross begins to make it and shop it around to local friends and bars, then finds an investor quits his day job and dives head first into his product toddlerhood. 

Then in 2008, Barcardi learns of 42 Below and offers to purchase the brand. And when Barcardi gets a hold of something, we'll the rest is to be revealed with mega marketing and promotion, such is the reason they are at Tales of the Cocktail 2013.