Sunday, July 29, 2012

Absolutely Fabulous Kick off to Tales


When Absolut vodka throws a party, they throw a party. Every year, the opening party of Tales of the Cocktail is one that stays with you and sets the tone for the rest of the week. 


Walking into the Contemporary Arts Center was like any other time, we've been to a party there, and we've been to many. However, in this instance we were ushered by hot young things in Absolut jumpsuits to the Warehouse which had been completely transformed. 


White washed plank flooring was laid throughout. Little cottages contained bars, each with a specialty cocktail or two, videos and oversized and regular sized Absolut bottles. White branched trees and white soap flakes were sprayed throughout the warehouse which also included interactive displays, a photography session where guests used over sized martini glasses and head wear, shades and boas. 


There were two points of cool worth highlighting. First, the nitrogen bar. Quick infused mint shots in a space aged setting was super cool. Secondly, there was a krewe of three fly boys from Los Angeles that flew in to screen print Absolut tees onsite. Two sets of designs included a 10th Anniversary Tales logo, an outline of an Absolut bottle or martini glass, a dotted map line from Sweden to NOLA and a set of beads were a those I can recall. 



Mrs. Cocktail Ann Tuennerman addressed the crowd thanking them and the party hosts Absolut for making the kick off event one to remember. -WW

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